The goal of Paloma Designs was to create a fictional apparel brand rooted in natural materials and comfortable designs. The brand’s messaging calls on sustainability, and ethically made clothing. The logo reflects this ethos with a handwritten ink script and symbols representing the natural world. With a defined color palette, font, logo, mission and messaging I built an e-commerce website template crafted for an e-commerce brand with engaging collage imagery and strategic call-to-actions.
PALOMA
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PALOMA ✢
Brand Elements
Logo Design
Natural and organic script embodies a journal entry scribed with fresh ink. The font choice reflects the natural materials used to make the apparel. Each piece is thoughtfully crafted from organic fibers. The journal-like quality of the font mirrors the unique narrative of the brand, clothing tells the story of nature, exploration and originality.
Earth tone color palette, brand mark, collateral designs including business cards, Instagram feed posts, and custom drawn symbols.
PASSWORD: PALOMA
Whether you’re looking for a custom brand identity or website refresh, now is the time to invest in high quality, professional branding for yourself and your business.
ARE YOU READY TO BUILD AN IMPACTFUL BRAND?
